Rockstar Spends Millions on GTA 6 Miami Marketing Takeover
Rockstar Games secured a $4 million deal with Miami-Dade County for an unprecedented marketing blitz.
GTA VI Marketing: Creator Economy Fuels Unprecedented Hype
Rockstar Games leverages content creators for massive organic promotion of Grand Theft Auto VI.
GTA 6 Live-Action Trailer Rumors Swirl in Miami as Vice City
Local reports suggest Miami is being dressed as Vice City for a *Grand Theft Auto 6* live-action trailer.
GTA 6 Beers: Pißwasser, Patriot, No Mames Vice City Labels Found
Rockstar Games' parent company extends the GTA 6 brand into real-world beverages. Labels for Pißwasser, Patriot, and No Mames Vice City beers are approved.
Rockstar GTA 6 Map Planning Took 11 Years, Narrow Roads Impact Design
Rockstar Games faced significant hurdles during GTA 6's extended development cycle, including unclear creative direction.
Grand Theft Auto 6: Vice City Immersion, Massive Budget, Industry
The new GTA 6 trailer dropped yesterday, revealing more of Vice City and protagonists Lucia and Jason.
Grand Theft Auto VI Screenshots Unveil Vice City, Delays
Bloomberg released official Grand Theft Auto VI screenshots, showcasing Vice City.
Rockstar's GTA 6 Trailer Unveils Protagonists, Launch Details
The new Grand Theft Auto 6 trailer showcases stunning in-game visuals of Leonida and Vice City.
Rockstar Games Unveils GTA 6 Art Collection, Release Details Emerge
Rockstar Games is partnering with Wynwood Walls for a GTA 6 art collection. The PC version of the game is expected to launch in early 2027.
GTA 6 Marketing Blitz: Blimp, Miami Signs, Huge Budget Revealed
Rockstar Games is deploying a Goodyear blimp with Vice City branding for GTA 6's marketing.