GTA 6 Pre-Orders: Take-Two Confirms $80 Price, Unprecedented Sales
Early GTA 6 pre-order reports were inaccurate about pricing and standard edition sales.
GTA 6 Ultimate Edition Dominates Pre-Orders, Take-Two CEO Explains
Take-Two Interactive reports the $100 GTA 6 Ultimate Edition is outselling the standard version. It includes exclusive vehicles, missions, and cosmetics.
GTA 6 Ultimate Edition Outselling Standard Pre-Orders
Take-Two CEO Strauss Zelnick confirmed the premium version's popularity in a recent interview.
Take-Two CEO Defends Grand Theft Auto 6 $80 Price Point
Take-Two Interactive confirmed the November 2026 launch for GTA 6, with an extended look coming August 27th.
GTA 6 Netflix Exclusive Reveal: Zelnick Defends Marketing Strategy
Grand Theft Auto VI's first gameplay showcase will premiere exclusively on Netflix for six hours.
Take-Two CEO Zelnick Defends Potential GTA 6 $80 Price Tag
Grand Theft Auto V has sold over 195 million units globally, showcasing immense brand loyalty.
Rockstar Games Unveils GTA VI Netflix Deal, Pre-Orders Soar
Rockstar Games partnered with Netflix for an exclusive GTA VI extended look.
Zelnick Predicts Physical Discs Demise, Sony Embraces Digital Future
Take-Two's CEO believes physical game sales are becoming a niche market, similar to vinyl records.
Take-Two Interactive Q1 Earnings: GTA VI Pre-Orders Soar
Take-Two Interactive reported $1.39 billion in Q1 net bookings. Grand Theft Auto VI pre-orders, open for just five days, were called "unprecedented" by
Take-Two CEO Explains GTA 6 Digital Box Strategy Amid Shift
Strauss Zelnick defends the digital-only approach for GTA 6 physical copies.