GTA 6 Extended Look Exclusive to Netflix: Rockstar's Bold Marketing
Rockstar Games announced a timed exclusive for the GTA 6 extended look on Netflix, premiering August 27.
Rockstar's GTA 6 Ultimate Edition Pre-Orders Set New Benchmark
An unprecedented 89% of Grand Theft Auto VI pre-orders are for the $99.99 Ultimate Edition.
Rockstar Patches GTA Online Glitches, Preps for Grand Theft Auto VI
Rockstar Games deployed a background update for GTA Online, fixing several persistent cheating exploits.
Rockstar Games Integrates NoPixel V: A New Era for GTA RP
NoPixel V is launching its closed beta on the Rockstar Games Launcher starting September 8, 2026.
Grand Theft Auto 6 Ultimate Edition Pre-Orders Skyrocket
Sensor Tower reports 89% of Grand Theft Auto 6 pre-orders are for the $100 Ultimate Edition. This premium uptake is unprecedented.
GTA 6 Pre-Orders: Take-Two Confirms $80 Price, Unprecedented Sales
Early GTA 6 pre-order reports were inaccurate about pricing and standard edition sales.
GTA 6 Ultimate Edition Dominates Pre-Orders, Take-Two CEO Explains
Take-Two Interactive reports the $100 GTA 6 Ultimate Edition is outselling the standard version. It includes exclusive vehicles, missions, and cosmetics.
GTA 6 Price Point Revealed, Netflix Partnership Announced
Take-Two CEO Strauss Zelnick explained Rockstar's strategy to overdeliver value despite high development costs.
GTA 6 Ultimate Edition Outselling Standard Pre-Orders
Take-Two CEO Strauss Zelnick confirmed the premium version's popularity in a recent interview.
Take-Two CEO Defends Grand Theft Auto 6 $80 Price Point
Take-Two Interactive confirmed the November 2026 launch for GTA 6, with an extended look coming August 27th.