GTA 6 Marketing: Actor Manni Perez Navigates Rockstar's Secrecy
Manni Perez, rumored Lucia actress, skillfully avoided GTA 6 questions on a livestream.
GTA 6 Hype: Fans Pay Hundreds for Promotional Trash
Rockstar's Miami marketing for Grand Theft Auto 6 has created a bizarre resale market.
GTA VI Launch: Economic Impact and Industry Layoffs Revealed
Grand Theft Auto VI's launch will cause significant economic disruption from widespread employee absenteeism.
Community Map Mocks GTA 6 Leak, Rockstar's Strict IP Control
A new Counter-Strike 2 map lets players rescue a fictionalized GTA 6 leaker from a Rockstar Games mansion.
Grand Theft Auto VI Trailer Drops: November 19 Release Confirmed
The Grand Theft Auto VI launch trailer signals a massive hype cycle for Rockstar Games.
GTA 6 Marketing Leak Costs Job, Reveals Rockstar's Strict Control
A man lost his job after leaking GTA 6 ad images on Miami Beach, revealing Rockstar's intense secrecy.
Rockstar Games Brings GTA 6 Fast Food to Life in Miami
Rockstar Games is launching real-world pop-up restaurants for Grand Theft Auto 6 in Miami.
GTA 6 Marketing Blitz: Take-Two's Billion-Dollar Investment Strategy
Rockstar Games is launching an extensive marketing campaign for GTA 6, including TV ads.
GTA VI Marketing: Creator Economy Fuels Unprecedented Hype
Rockstar Games leverages content creators for massive organic promotion of Grand Theft Auto VI.
GTA 6 Pre-Orders Shatter Records, Signaling Unprecedented Player
Sensor Tower reports Grand Theft Auto VI has accumulated 6.45 million digital pre-orders, generating $630 million.