Creator Economy Explodes: Tackling Fraud, Measurement Hurdles

Marketers face significant challenges measuring return on investment in the rapidly expanding creator economy.

Netflix Acquires Stokes Twins YouTube Library, Expands Creator Focus

Netflix secured The Stokes Twins' YouTube library and will produce new longform content. This non-exclusive deal aims to capture more viewing time.

Hot Ones Host Sean Evans Buys Back First We Feast, Shapes Creator

Sean Evans, host of Hot Ones, now co-owns First We Feast after a $82.5 million acquisition.