Okay, so, MIMESIS, right? Krafton’s game, ReLU Games developed it. It just hit two million copies sold worldwide. Two million.
That’s a big number for an Early Access title, a four-player co-op horror game. It’s on Steam. It launched Early Access in October 2025. It passed one million copies sold in just 50 days after that launch.
Then, last month, June 2026, they pushed out a major update. That update, it improved the creature behavior, it reworked the game’s progression, and it adjusted difficulty. It added new monsters, it made maps larger, and it included gear upgrades. That update really pushed it over the two million mark.
The game uses AI technology. This AI mimics voices and behaviors and memories. It creates these psychological battles, you know, where trust is the whole thing. You’re trying to figure out if your teammate is actually a teammate or if they’ve been replaced by one of the Mimesis creatures.
This concept, it’s pretty good for streaming. The game has generated over 10.33 million watch hours on video platforms. It had a peak concurrent viewership of 3.8 million across individual videos. That’s a lot of eyeballs.
Krafton, the publisher, they are looking at this, and they want to grow MIMESIS into a major franchise IP. This makes sense. Krafton had a record-breaking year in 2025. Their annual revenue hit KRW 3.3266 trillion, which is about $2.28 billion USD.
That was an all-time high for them. Mobile revenue, that was a huge part of it, like KRW 1.7407 trillion, around $1.1 billion USD, from mobile in 2025. That’s a lot of money. The co-op genre is just doing well generally.
Co-op games, they generated $8.2 billion in gross revenue on Steam in 2025. That’s a 9% increase compared to 2024. And in the first half of 2025, co-op games made $4.1 billion on Steam. That was an 11% increase over the first half of 2024.
So, MIMESIS is riding a wave, a big wave, of co-op popularity. It’s not just a fluke. This game also picked up some awards. It was the first Korean game to win an Excellence Award in the Game Design category at the CEDEC Awards 2026.
That’s Japan’s largest game developer conference. It was also a finalist for the Grand Award in that category. Min-jung Kim, the CEO of ReLU Games, he said reaching two million copies is thanks to players who believed in the game and gave strong support. They plan to keep building on that momentum.
So, what does this mean for the market? We’re seeing AI become a core gameplay mechanic, not just a background system. ReLU Games, they focus on deep learning for gaming enjoyment. They believe deep learning holds the key to the future of gaming.
This MIMESIS success, it validates that approach. It shows players are ready for more complex, adaptive AI in their games. This isn’t just about better graphics or bigger worlds. It’s about how the game thinks.
I remember I bought some TTWO back when it was struggling a bit, October 31, 2023, at $133.75 a share. Just a small position, you know, a speculative play. I’m holding that until GTA VI launches, which is set for November 2026, and then I’m looking to sell after the initial launch hype dies down and the stock inevitably sees a post-release dip. Always happens.
Krafton has other projects too, like inZOI, which also sold over one million units. They’re expanding their pipeline with titles like Subnautica 2 and Palworld Mobile. So, MIMESIS is a good win, but it’s part of a larger strategy for them, a strategy that includes AI and expanding their IPs. They’re trying to be an AI-first company.
It’s a smart move in this market.