Apple just released the iOS 27 public beta, it’s out there now for everyone to try. This happened on July 13, 2026, which is pretty much right now, and it’s a big deal for the new Siri AI.Siri is rebuilt, completely rebuilt, around Apple Intelligence, that’s their big AI thing. It can do more, it can hold conversations, like, ongoing conversations, and it can search your personal information, like, emails and messages and photos and files, which is a lot of personal data for an AI to access. It understands what’s on your screen, it can take actions inside apps, and it answers questions, broader questions.
There’s even a dedicated Siri app now, which keeps all your history in one place and it syncs that history privately through iCloud, they say. The Camera app has a Siri mode for Visual Intelligence, so you can take a picture of a barcode, like a membership barcode, and turn it into a Wallet pass. That’s actually useful. Siri can also import events from a flyer, which is pretty cool, and you can adjust Siri’s pace and expressivity in settings. These settings also affect spoken output in Maps and Safari, which is a nice touch. The whole Apple Intelligence thing, it’s not just a chatbot, it’s supposed to be woven into every interaction on every Apple device, operating quietly in the background.
It’s about OS-level integration, not just a separate app you open. They are using on-device model inference and Private Cloud Compute for tasks that need more power but still preserve privacy. Developers got frameworks like Foundation Models and App Intents to let their apps use this AI layer. Beyond Siri, iOS 27 has other stuff. There’s a redesigned Screen Time experience.
Liquid Glass got refinements and a new customization slider, so you can adjust the transparency, which people have been complaining about for a while. Safari can organize tabs by topic now, and it groups bookmarks and Reading List items. There’s a Notify Me feature that watches a webpage for changes, like an item coming back in stock. Photos has three new editing tools, Clean Up for distractions, Extend to generate content beyond the frame, and Spatial Reframe.
Extend can add like 25% to any side of an image, which is pretty powerful. The public beta is out, but it’s still beta software, you know, so expect bugs and maybe some battery drain. They recommend installing it on a secondary device, not your main phone. The final version of iOS 27 is expected this fall, probably around September 14. This whole AI push, it’s a big deal for Apple. They’ve been criticized for not spending as much on AI infrastructure as other companies, but their strategy is different, it’s about owning the customer relationship and becoming an AI traffic controller, routing requests to whatever model is best for the task.
It’s like the App Store playbook, they didn’t invent most apps, but they built the platform. And this could drive a huge upgrade cycle. Morgan Stanley estimates that 1.3 billion of Apple’s 1.4 billion active iPhones cannot support this new AI-powered Siri. That’s a lot of phones that might need upgrading. Apple’s iPhone shipments actually grew by about 3% year-over-year in Q2 2026, even though the overall smartphone market declined by around 11%. They hit a record 20% global market share in Q2 2026, which is up from 16% or 17% in Q2 2025.
This was because of strong demand for the iPhone 17 series and stable pricing, unlike competitors who had to raise prices because of the memory chip crisis. The global smartphone market fell 4% year-on-year in Q2 2026, the lowest Q2 in 13 years, so Apple doing well is pretty significant. I mean, if you look at the market, the memory and flash media shortage is expected to continue well into 2027. This means phone makers will keep cutting low-margin models and adjusting storage tiers. Premium phones are more resilient, but even that won’t fix the whole market. I bought some NVDA, ticker NVDA, back on July 14, 2025, at $162.02 a share (that was the 52-week low for NVDA on that date, according to Stockscan.io).
I’ll sell if it hits $250 or if the gaming GPU market shows signs of a significant slowdown, whichever comes first. You have to be ready for anything in this market, right? Like, is this AI push going to be enough to keep Apple’s momentum going? We’ll see.
